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G-Star

Born in Amsterdam, G-STAR has been dedicated to the cloth, the craft, and the culture of denim since 1989. Driven by creativity, G-STAR turns ideas into denim while forging their own distinctive path. They introduced untreated and raw denim to the fashion world, elevating the fabric into a mature and sophisticated material. They also led the way in creating anatomic denim, the first-ever 3D-shaped jeans. The relentless pursuit of innovation has earned the brand a unique position in the fashion landscape, allowing us to transform denim into a force for progress. For both people and the planet.